Guanngzhou Renhecheng Industrial Development Co., Ltd is a professional brand agent. Our board chairman Mr. Chen Chengyun, with rich experience in acting as a fashion brand agent and dealing in brand clothes, led the company to the foremost and made great achievements in China fashion industry.

In 2000, he founded Guangzhou Piershijia Development Co., Ltd which is engaged in dealing in Piershijia brand men's wear.

In 2002, he again established Guangzhou Renhecheng Industrial Development Co., Ltd which is engaged in dealing in products of world's and China's famous brands. In the same year, the company became an agent of Volenwaudi-an American brand. Volenwaudi brand mainly produces medium- and high-grade clothes with a focus on men's leisure business wear. And all its sales terminals are gathered in high-grade business places or business centers in big cities. Our company invested a lot in promoting and popularizing this brand. It provided every piece of cloth the men comperes of CCTV 2002 Spring Festival Party wore. In recent years, the company spent a lot in TV, newspapers, magazine, and airport advertisements. Especially, it did lots of ads in HK Phoenix TV and CCTV and other well-known city-level TVs. In 2003 and 2004, Volenwaudi rapidly occupied the domestic market with its shoppes and boutique shops in high-grade department stores in big cities throughout the country and the sales volume of Volenwaudi was on the increase. The company also gained a high reputation for itself in the industry. It won scores of honorable titles such as "Law-abiding & Credible Enterprise", "Trustful Products for Customers", and so on. Meanwhile, Volenwaudi brand got registered in more than twenty countries such as America , France , U.K. , Italy , and others. At the end of 2004, the company explored an oversea market and made an investment in the grapery in Australia , introducing red wine and pushing forward "Australia Grapery" brand wine series.

In 2005, the company, with the expansion of its management scope, was changed into Guangzhou Renhecheng Industrial Co., Ltd. In this year, the company focused on the exploration of oversea market and introduction of famous Germany- and Italy-originated fashion brands. Also in this year, our company introduced a brand-new management mode—the member shop. This management mode excludes the intermediate businessman and benefits the customer directly. We firmly believe that the Renhecheng international member shop and the Yierma—Myshoppe will satisfy customers from all levels of society to the maximum extent.

In 2006, the company pushed forward Renhecheng brand with a focus on business leisure wear and leisure sportswear, providing more choices for men of above 25 years old. All the member shops are decorated with Chinese traditional craft and advanced modern technology. This perfect combination of the traditional and the modern adds more joys to customers and clearly presents the company's management theory of "people first, peace precious, contribution to society".

The company's executive class centering on Mr. Chen Chengyun is composed of a group of talents majoring in the business administration, the marketing planning, the market analysis, the investment management, the brand development, and others. They, with solid professional competence as well as rich experience, enterprising spirit, and explorative spirit, are the core power of the company. Today's Renhecheng, with more than 100 direct sales shops and affiliate shops and over 180 agents spreading in big and middle cities all over the country, plays a fairly important role in today's China fashion industry.

Another Affiliate of Renhecheng

Name : Guangzhou Piershijia Development Co., Ltd

Guangzhou Piershijia Development Co., Ltd mainly deals in "PIERSHIJIA" brand men's clothes. It absorbs chain and franchise shops which use its brands. After five years, it now has sales agents covering all provinces, cities, and districts all over the country with its sales volume soaring higher and higher with each passing year. It now also owns extensive consumer groups.

3. Number of Employee

At present, the company own about 3 hundred employees (including experts and consultants) and 40 administrators. 80% of these 3 hundred employees graduate from college or above, 60% are university graduates or postgraduates, 40% own the master's degree or the medium title, and the rest have gone through various professional trainings. All of them are fairy competent and skillful.

Ⅵ.Development Objectives & Strategy of the Coming Five Years

1. Development Objectives

Development Objectives of the Following Five Years (relating to industry status, sales volume, market share, brand, listing, etc.): Rank among the first three places in China high- and middle-grade clothes retail industry; gross sales is going to reach￥5 billion; occupy 3% and 5% respectively in the high-grade clothes market and the middle-grade clothes; create about 100 own-brands.

2. Development Strategy

Development Direction and Strategy of the Coming Five Years: To set up Guangzhou Renhecheng Commercial Investment Management Co., Ltd by absorbing share capital; go all out to construct these two big brand clothes retail networks of Renhecheng High-grade Brand Clothes Member Shop Club and Yierma Middle-grade Clothes Chain Supermarket, which accommodate 10 flagship shops, 50 Renhecheng member shops, and over 500 Yierma chain shops; To create a carrier for the brand clothes retail industry.

Ⅶ. Management Tenet

Core Management Concepts: People First; Peace Precious; Contribution to Society

Explanation :

"Man": Man is soul of the universe. An enterprise is habit of talents. If an enterprise intents to achieve its great ideals and pursue perfection, it must put people at the first place.

"Peace": Peace is a traditional virtue. Peace vitalizes everything of an enterprise. As the market competition grows increasingly cutthroat, only by carrying out the new concept of "all customers are our friends" can an enterprise obtain long-term development.

"Achievement": To seek sustainable development through persistent innovation and constant progress. If you offer your love and concern to others and benefit the human society, you'll make some achievements.

The Customer : The customer's satisfaction and success are a crucial standard for the evaluation of our work.

The Employee : The employee is the most precious wealth of a company.

Products : The constant innovation of products is the guarantee for a company's development.

Quality : The quality of products and service is the lifeline of an enterprise's development.

Brand : Brand is the core value of a company.

Market : Try to find and explore the most suitable market and win its most part.

Management : Management is the cornerstone and guideline of all operational activities of an enterprise.

Slogan : Innovation Excellence.